I believe that great design, isn’t just seen - it’s felt.
Through strategy, storytelling, and creativity, I develop impactful solutions that help brands connect and inspire.
ABOUT ME
Hi! I’m Marilia, a multidisciplinary Brand Designer and Creative Director based in London.
With over 12 years of experience, I help businesses - from global financial giants to innovative startups -transform their vision into strategic, meaningful design.
I have worked with brands like BFI, J.P. Morgan Private Bank, M&G, Times Higher Education, and Unilever, gaining deep insight into complex industries and the role design plays in shaping perception, trust, and connection.
Curious by nature, I explore how emerging technologies, AI, and behavioural design reshape the creative landscape. For me, creativity is equal parts logic and intuition, a bridge between meaning and possibility.
Five things Design taught me about Life:
If you want to make sense, fit it in the concept!
Nobody will take you seriously otherwise.You don’t always need to go bold to make a point.
Pleasing everyone means losing your target.
Negative feedback is inevitable - embrace it.
The impossible is possible - with faith and an amazing team.
I HAVE WORKED WITH
Services
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Building, refining, and maintaining strong brand identities with consistency and impact.
Brand Identity & Positioning – Crafting distinctive visual identities, strengthening existing brands, ensuring consistency, and developing long-term brand strategies.
Design Systems & Asset Management – Creating scalable frameworks to maintain brand consistency across digital, print, and experiential platforms.
Creative Direction – Overseeing creative projects to ensure cohesive, visually compelling, and strategically aligned brand narratives.
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Helping brands navigate transformation, innovation, and long-term growth
Design Strategy Consulting – Providing expert guidance on integrating design thinking, research, and strategy to create impactful brand experiences.
A.I. Innovation & Strategy – Advising on AI-driven brand experiences, campaign automation, and ethical AI implementation. Includes consulting on internal AI policies and best practices.
Brand & Business Consultancy – Auditing existing brand assets, identifying opportunities for growth, and delivering strategic solutions for long-term brand positioning.
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Crafting intuitive and immersive brand experiences across digital platforms.
Web & Digital Design – Designing visually engaging, user-friendly websites and digital interfaces that enhance brand presence and storytelling.
Experiential & Event Design – Developing immersive brand experiences, event identities, and interactive installations that leave a lasting impact.
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Bringing brand stories to life through compelling visuals and communication.
Corporate & Marketing Design – Developing high-end corporate branding, marketing materials, and advertising assets to support brand visibility and communication.
Advertising & Campaign Design – Crafting strategic advertising concepts and campaign materials to amplify brand reach and engagement.
Visual & Editorial Design – Creating high-end visual assets, editorial layouts, and branded content to reinforce storytelling.
Print & Marketing Collateral – Designing brochures, reports, packaging, and corporate materials that align with brand identity and messaging.
Approach
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Great design is more than aesthetics; it is a strategic tool that shapes perception, builds trust, and drives engagement. Research shows that strong branding can increase revenue by up to 23%, while consistent design improves brand recognition by 80%. Thoughtful design is not just seen - it is felt, influencing how people interact with brands and the world around them.
My approach is human-centric, balancing creativity with business intelligence to develop solutions that are both visually compelling and strategically effective. Design is a cultural product; it reflects and shapes society, carrying a responsibility to be clear, meaningful, and relevant. Whether working with corporate institutions, creative agencies or tech startups, my goal is to create work that is purposeful, considered, and built for impact.
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Design is both strategic and iterative, requiring clarity, precision, and intent. Every project begins with a deep understanding of the brand, its market, and its audience. Research and analysis form the foundation, ensuring that creative decisions are informed and purposeful.
From strategy to execution, I develop design systems that are cohesive, scalable, and built to last. Whether defining a brand identity, crafting a digital experience, or refining a visual language, my process is rooted in logic and creativity, balancing structure with innovation.
Collaboration is a critical part of the process, ensuring that design is not created in isolation but shaped through dialogue, insight, and shared expertise. Working closely with stakeholders, I align vision with execution, translating business objectives into cohesive, intentional design solutions. This exchange of ideas refines concepts, strengthens narratives, and ensures that every detail has purpose. The result is work that is not only visually striking but also strategically effective, built to endure, and deeply resonant with its audience.
Press &
awards
World Designer interview | Podcast →
Tourism Awards, Gavala & Co identity | Destination branding→
Athens Animfest, The 3rd floor | 2nd Greek Award →
Animasyros, The 3rd floor | Official selection →